For Immediate Release
“Hansel and Gretel in 3D” acquired by Korean distributor, Bloomage, to kick off AFM
LOS ANGELES, CA — Bloomage Co. Ltd, a newly established film distribution company in Asia, has acquired the Korean rights to feature film “Hansel and Gretel in 3D.”
“Hansel and Gretel in 3D” is a live-action version of the beloved Grimm Brothers’ fairy tale. The story has been heightened by exciting adventure and new plot-line with world-class visual effects. Mythological characters have been added based on Jakob Grimm’s Germanic mythology collection and will be unveiled to audiences for the first time in the film. These creatures are being designed by Joseph C. Pepe, the lead character designer from “Avatar.”
“Korea has taken a leading role in the global film market and Bloomage will bring innovation and expertise to the Korean release of “Hansel and Gretel in 3D.” We are very confident to place this film in their capable hands,” says Scott Gardenhour, co-founder of The Institute.
Bloomage is headed up by their CEO, film acquisitions veteran, Michelle Park, who was previously the head of acquisitions for the past decade at Unikorea. During that time, Park oversaw the Korean distribution of such feature films as “Awake,” “He’s Just Not That Into You,” “The Time Traveler’s Wife,” and “Oceans.” Recently Bloomage also acquired the Korean distribution rights to the over $100 million budgeted Wachowskis’ “Cloud Atlas” starring Tom Hanks and Halle Berry.
“We are excited to have the opportunity to distribute a film with both massive, world-wide appeal and incredibly talented filmmakers. ‘Hansel and Gretel in 3D’ adds new dimension to the original story known by audiences from every part of the world,” says Park.
Karen Lindsay-Stewart, the casting director of the Academy Award-Nominated film, “Harry Potter and the Sorcerer’s Stone” and “Harry Potter and the Chamber of Secrets,” is the casting director of “Hansel and Gretel in 3D.”
“Hansel and Gretel in 3D” was written by producer/writer Kira Madallo Sesay, and is being produced by Scott Gardenhour of The Institute and Kira Madallo Sesay of Kalliope Films. The movie is scheduled to go into production the beginning of 2012.
About The Institute:
The Institute is a multi-platform media company that integrates exceptional creativity with brand marketing discipline to produce the best in entertainment. Their unique model employs consumer engagement, marketing, production, financing, and distribution, resulting in marketing and entertainment products that correspond with consumer demand. No matter the length, medium, or format, The Institute generates innovative content to connect with consumers and audiences, create efficiencies, and, ultimately, drive profits.
Founded in 2001 by Scott Gardenhour and Michael Bay, The Institute boasts an interdisciplinary team of creative thinkers who develop engaging and entertaining content for film, television, commercials, the web, apps, games, and beyond. Gardenhour and Bay’s extensive and award-winning experience has guided The Institute’s creation of effective marketing & multi-media productions for brand leaders such as Audi, Nike, Hallmark, Burger King, Wal-Mart, Toshiba, Chase Bank, LG, AT&T. Our creative teams have produced and/or directed big screen blockbusters such as “Pearl Harbor,” “Armageddon,” “Coyote Ugly,” “Jumper,” “Transformers,” “Transformers: Revenge of the Fallen” and “Transformers: Dark Of The Moon.” In 2006, The Institute earned the coveted Emmy Award for “Required Reading,” a groundbreaking long-format commercial produced for Hallmark.
About Kalliope Films: Kalliope Films is a film production company founded by Kira Madallo Sesay. The company’s mission is to produce high quality, entertaining and profitable feature films of varying genres for an international audience. It is a forward thinking group, which enthusiastically embraces new media technology. Kalliope Films recognizes the importance of keeping up with the constantly evolving world of film production in the new millennium. Always open to new ideas and collaborations, the company works in conjunction with various international co-producers. Kalliope Films has offices in Europe and the US.