Last week, it was announced that The Institute – a media company founded by Michael Bay and Scott Gardenhour that has been using its motto, “Where Brand Science Meets Great Storytelling,” in commercials until now – was set to produce its first feature film, the live-action Hansel and Gretel in 3D.

To read the article in its entirety please visit this link:

http://www.ew.com/article/2010/07/26/hansel-and-gretel-in-3d-beyond-product-placement

Written by Mandi Bierly

Source: Entertainment Weekly